DALL-E pricing & review
OpenAI's image generator, available in ChatGPT and via API.
Last checked January 15, 2026
Overview
DALL-E is OpenAI's text-to-image model, accessible inside ChatGPT plans and through the API for developers. It excels at following prompts literally and rendering text in images. Casual users reach it via a ChatGPT subscription; builders pay per image through the API.
Feature highlights
- In ChatGPT
- API access
- Good prompt adherence
- In-image text
- Editing/variations
Pros and cons
Pros
- Great prompt following
- Available via API
- Bundled with ChatGPT
Cons
- Less stylized than Midjourney
- Casual use tied to ChatGPT plan
Best for
DALL-E is best suited to chatgpt users and developers who want prompt-accurate images. If that matches your needs, the trial or entry plan is the place to start.
DALL-E comparisons
DALL-E FAQ
Does DALL-E have a free plan?
No, DALL-E doesn't offer an ongoing free plan.
How much does DALL-E cost?
DALL-E starts at $20/mo via ChatGPT Plus. Two paths: a ChatGPT subscription for casual use, or per-image API billing for apps. The highest known plan is Usage-based API pricing per image.
Who is DALL-E best for?
DALL-E is best for chatgpt users and developers who want prompt-accurate images.
Does DALL-E offer an API?
Yes, DALL-E provides API access for developers.
DALL-E alternatives
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